PROJECT DESCRIPTION>

The goal of this project was to draw people to shop and support local Chinatown businesses during the holidays. The newsprint directory allowed people to view chinatown through a map which gave directions to participating stores, as well as the history of the area and the participating stores. The back of the newsprint directory had a polka dot pattern print, which could be used as holiday gift wrapping paper. A flyer was also made, that was displayed throughout Chinatown at the time of the project's duration.

Job components>

Folding newsprint directory, Flyer design